I've never known what to classify Awesomeness as because it doesn't really fit in anywhere. When I try to explain it to people, they have a hard time understanding however, Awesomeness does have a place to belong--among other organizations known as social companies.
Social companies (not to be confused with socializing or social media) are organizations that apply commercial strategies to maximize improvements in human and environmental well-being rather than maximizing profits for external shareholders. Social companies can be structured as for-profit or non-profit and may take the form of a co-operative, mutual organization, a disregarded entity, a social business, or a charity organization. Essentially they are companies or organizations that are created by a social entrepreneur not to make the entrepreneur rich but to help improve societies and communities by directing profits and efforts towards those in need.
Awesomeness does that! It takes people who want to do good and arranges opportunities for them to go out and give back and improve their community. It is an organization that is self-sustaining that does not generate any profit for its investors. (No monetary or physical profit anyways, however unseen benefits abound.)
Social companies are a unique and foreign concept to most and they can be hard to explain and understand--just like Awesomeness. But Awesomeness definitely fits the bill! Who'da thunk?
No comments:
Post a Comment